Umaibo and other dagashi snacks that everyone has tried at least once are now available in a side-scrolling action game!
You might find yourself craving Umaibo after playing the game!

An exciting story!
"Big brother, help me...!"
A tragedy strikes for Umaemon and Mami-chan, a brother and sister who love Umaibo, who were living peacefully together!
Umami-chan has been kidnapped, and Umaemon has been put under a spell that means he will die if he doesn't keep eating Umaibo!
He's also busy with people around him asking for more Umaibo!
Umaemon keeps running, undeterred! Take control and rescue Umami-chan!

Easy-to-operate 2D side-scrolling action game!
The only basic operation is the A button!
It's fun for people of all ages and genders, without any complicated thinking!

Packed with collection elements!
There's an "encyclopedia" where you can view all the Umaibo sold in the past,
and an "album" that compiles photos of the beautiful girl Umami-chan.
You'll be so happy to fill up your collection that you won't be able to stop!
You might even find your favorite nostalgic flavor again!
Let's give it a try!

There's also a dress-up element!
The dress-up features that required payment in the mobile version are free in the Nintendo Switch™ version!
You can dress up and go on an adventure!
Some of them have special effects that affect gameplay...!
We plan to add more in future updates, so stay tuned!